Medical Content Writer Job at Abbott India – Apply Now
This medical content writer job at Abbott offers a dynamic opportunity for experienced healthcare communication professionals to shape high-impact medico-marketing content. Located in Mumbai, this role is ideal for BAMS and MBBS graduates seeking strategic and creative positions within healthcare communication. As part of Abbott Careers India, you will contribute to powerful storytelling, translating complex medical information into engaging and regulatory-compliant content for diverse audiences.
- Job Position: Manager – Medico Marketing Content Writer
- Location: Mumbai, India
About the Company
Abbott’s in-house creative agency Co.Create in Mumbai brings together visionary content creators, designers, tech innovators, and problem solvers dedicated to transforming medical communication. As part of Abbott careers, the team thrives on collaboration, creativity, storytelling, and technology. With animation-centric capabilities and results-driven strategies, Co.Create develops powerful narratives that connect healthcare brands with HCPs and patients in meaningful ways.
Medical Content Writer Job – Educational Qualifications
Job Description
This medical content writer job requires experience in healthcare communication with strong clinical understanding. It is ideal for candidates with MBBS, BAMS backgrounds who can interpret medical information and convert it into clear, engaging, and compliant medico-marketing content. The role emphasizes developing content for HCPs, patients, and public audiences while maintaining alignment with brand strategy and healthcare regulations.
Medical Content Writer Job – Key Responsibilities
- Interpret client briefs, content requirements, timelines, and audience needs.
- Engage with brand teams and medical teams to understand therapy areas.
- Create diverse medico-marketing content for healthcare professionals, including: Brand Promise, Taglines, Visual Aids (VA), Leave-Behind Literature (LBL), Patient Education Materials, Video Scripts (MOA, awareness campaigns), Gamification Content, Therapy-Shaping Materials
- Collaborate with marketing, creative, and servicing teams to visualize content concepts.
- Provide clear content direction for designers and creative teams.
- Deliver high-quality copy tailored to specific medical and creative formats.
- Act as the primary point of contact for all medical and scientific content.
- Adapt writing style based on target audience and communication channel.
- Conduct thorough research with a strong understanding of therapeutic domains.
- Ensure all content is medically accurate, compliant, brand-aligned, and quality-checked.
- Mentor and guide a team of three writers (creative + medical).
Key Competencies & Skills
- Behavioral: High energy, integrity, empathy, and strong relationship-building capabilities.
- Functional: Expertise in medico-marketing copywriting, brand communication, and marketing strategy.
- Analytical: Ability to interpret customer insights and data to craft effective communication.
- Communication: Strong written, verbal, and presentation skills.
- Customer Orientation: Deep understanding of pharma, HCP, and patient needs with a service-first mindset.
